Dada: Typography

Typography during the Dada time period became a significant part of the Dada time period. Following their “no rule” rule, the Dadaist would rebel and protest all that would be normally approved at the time and reinvented the way type was used. They would use as many different fonts as they wanted, would punctuate in unconventional ways, loved to drop random letters or symbols throughout their pages. They would also print both horizontally and vertically on the same paper, composing indifferently in any direction. Visual impact became a vital part of their posters and every page had to explode since they wanted it to “yell” at the viewers. They achieved this with extreme hierarchy, very heavy use of capital- lowercase, condensed, and light-semi-bold type. Also, some of the Dadaist would rather have their text not be dependent on the meaning of the text. In most of the posters, the legibility of the text would more than likely suffer.