Design Philosophy


“To think of Dada as a system, despite itself, means simultaneously to rethink the notion of a system itself” -Dafydd Jones
 
To Systematize Dada contradicts the ideals and beliefs the founders sought to achieve and maintain because they viewed themselves as anti-theoretical.  The philosophy is not traditional in structure but rather is open and fluid, which makes it difficult to describe unanimous qualities that united the movement. A poet, Hugo Ball, laid the foundations of Dada with his opposition to Nazi Germany’s military campaigns and strategies.  He saw the power of rationalism displaced and the destruction brought on by the war. Dadaists collectively embraced nonsense to narrate what they felt was an immoral use of reason to justify the atrocity of the war. Dadaists believed that the chaotic, grotesque, and unfinished contained more truth in content than the harmonic, ordered, and symmetrical. Dadaists unanimously refused to establish a clear framework and rejected the title, “school.” A goal of Dada was to refine the mould of social interaction in a new understanding of life: a concrete and lived experience driven by the ambition of understanding the nature of reality. They wanted to show that their society is being covered up and reasoned away through a fictitious social order imposed by the government.