Industrial Design and Fashion

The Dada movement didn't have much influence on industrial design or fashion (other than the costumes used for artistic performances), the movement was mostly concentrated on other mediums such as sculpture and painting.

The fashion during the time of Dada ranged from "exotic opulence" in the early 1910s, to practical and somber during the war, to the flapper era of the jazz age of the early 1920s.


Fashion in the ear of Dada:
  • Orientalism became popular after the Ballets Russes performed in Paris; pantaloons, bright colors, turbans, felt hats and kimonos soon came to fashion.  
  • The first real fashion shows emerged at this time.
  • Skirts went from being very high waisted, just below the bust line, to being the widest at the hips and narrowest at the ankle. By the end of the 1910s, waist lines dropped even lower and became even less defined. 
  • Matching tailored suit jacket and skirts became popular. Large hats, fur stoles, and muffs became a sign of wealth and fashion sense among women.
  • WW1 caused fashion to become more practical; women began entering the workplace and needed clothes that suited their new roles. Skirts became shorter (slightly above the ankle) and simpler, being hailed as "patriotic."
  • Hats went from being large, wide brimmed and broad in the early 1910s to small with flat brims; short, bobbed hairstyles were popularized with the help of French actresses.